In recent years, CFOs have assumed increasingly complex, strategic roles focused on driving value creation across the business. Growing shareholder expectations and activism, more intense M&A, mounting regulatory scrutiny over corporate conduct and evolving expectations from the finance function have put CFOs in the middle of corporate decisions.
While financial performance is what it is, the CFO's role in helping stakeholders interpret the numbers in the context of the business environment is critical. CFOs have to play in managing investors, communicating with customers, suppliers and internal teams, bridging cultures in M&A situations, without dropping the ball on day-to-day finance functions.
Businesses today are rapidly undergoing a metamorphosis in India. From the traditionally managed family-run businesses with traditional/informal performance measurement mechanism, traditional modes of raising capital and a certain lack of performance of transparency through the organization about the future, we are beginning to see an increasing number of existing, as well as new-age, companies with a professional outlook living in an environment which is increasingly inter-connected and inter-dependent. The one key element that has changed in the way of doing business in this modern landscape is the flow of information.
In a changing business environment, the CFO is tasked with creating economic value through smart performance. It is also his responsibility to ensure that the value thus created is visible and an easy to understand parameter for investors and other stakeholders to gain their confidence and trust.
The new age CFO, therefore, must now realize that he is no longer expected to linger in the background and surface every time the results are to be announced. As the one person in the organization that has intimate knowledge of both the past performance and the expected future growth it becomes his responsibility, not only to steer the company towards a better future through smart performance but also be able to provide a transparent, big picture view of the future, to internal stakeholders, customers and investors.
As a business owner, you may not need a full-time Finance Guru nor a CFO (Chief Finance Officer) / Finance Controller (FC). But you almost certainly DO need more expertise to said through the Business successfully. The short comings of an In-House Book Keeper or the need to approach & devise a more effective Professional Environment is over come by inducting a Part Time CFO.
Who is CFO On Call?
CFO On-Call are a team of Chief Finance Officers who aid the Business Owners achieve Financial Success.
Startup CFO is a outsourcing CFO (Chief Finance Officer/Finance controller) services provider based on concept of sharing knowledge pool, skill and cost to Startups / SME & MSME (Mid-Size Corporate) with unique proprietary engagement driven by hands on implementation approach. We are amongst the leading pack of organized CFO services provider in the country.
Our competent CFO’s / Controllers manages multiple business owners under agreed CFO services mandate with high level of professional competency & standard.
We are serving business owners under different segments like family set-ups, technocrats/professionals, PE / VC funds portfolio Companies and mid-size corporate on traditional CFO role & specialized assignment with defined services.
We also have extensive network of specialized advisors working under our guidance while providing CFO services and assist us in business & finance integration engagement per standard and customized solutions that defined quantifiable measurable matrix across our deliverables.
We stick to our motto of integrating best of management practices with excellence and Integrity at its core. The challenges of managing a startup or a growing business or as a matter of fact any business, are extraordinary!!!
We help venture capital and private equity firms with timely, accurate and comprehensive financial reporting, management dashboards and board reporting for their portfolio companies. We also assist with new investments in companies that need to upgrade financial reporting and controls.
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